The Three Critical Components of Content Creation for Personal Brands “Everyone has a transferable commodity—knowledge. Sharing your unique expertise and making  introductions for someone creates [...]

Why Influence is at the Core of Building a Personal Brand Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve [...]

High-End Mastermind: Why you need to start one NOW Chances are, at some point in your career, you’ve probably thought about the idea of building a digital product or online course. Digital [...]

The 6 Mistakes to Avoid When Building Your Personal Brand Website Your personal brand website should serve as the foundation of your digital presence and should help prospective customers and [...]

The 9 Expert Tips to Boost Sales with your Personal Brand Website Being an entrepreneur means you get to accomplish a goal that many people would love to achieve if they only knew how—monetizing [...]

The 11 Ways to Accelerate your Personal Brand and Business Leveraging the Holidays ‘Tis the season for friends and family, expressions of gratitude, and recommitting to your personal brand [...]

Nine Tips for Creating an Effective Personal Brand Website Call-to-Action What do weddings and website conversions have in common? Most of them happen because one party asks another to act. [...]

Part II: Eight Tips for Hosts To build a personal brand, you must be authentic, inspiring, likable, and credible. Don’t let this attribute list scare you. If you’ve developed expertise in a [...]

What does it mean to be credible? To enlist trust from the people encountering your words, art, products and services out in the digital sphere? Miriam-Webster says that to be credible is to able [...]

Some people are simply electrifying. We’ve all had that moment where we walk into a crowded party, and we immediately notice the one person who has the whole room engaged. They aren’t necessarily [...]

17 Tactics for Accelerating Your Email Subscriptions Email marketing is critical to building your network of personal brand followers and advocates, and to converting sales. According to [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

Five Easy Steps to Build Your Personal Brand Content Calendar You’ve built a personal brand because you’re a subject matter expert. Your content calendar should reflect your breadth of knowledge! [...]

How to Use SWOT Marketing Tool to Identify Your Marketplace Positioning Got SWOT? If not, you may want to consider this strategy as a means to deepening your awareness of your personal [...]

Making Your Design Decisions Count When people come across your digital assets, whether it’s a Facebook graphic or a contact form on your website, they’re taking in information that gives them an [...]

How to Get Paid What You’re Worth: Pricing Tips for Your Personal Brand It’s a challenge that all entrepreneurs, solopreneurs and start-up organizations must face: how to get paid what you’re [...]

How to Find the Right Mentor and the Importance of Having One What do Mr. Miyagi, Haymitch Abernathy, and Yoda all have in common? Each was a mentor to others throughout their lives, from the [...]

How to Increase Subscription Retention If you’ve jumped onto the subscription bandwagon in your personal brand…SWEET. If not, consider these reasons why it’s a strategic part of [...]

Here’s Why a Great About Me Page is Important Your website’s About Me page is a crucial page to convert leads and move them along your personal brand journey. In fact, an About Me [...]