What is Customer Journey Mapping, and How Will it Strengthen Your Personal Brand? How well do you know your prospective customer? Could you identify him at a cocktail party from across the room? [...]

The Who, When, Why, and How of Building a Team to Scale Your Personal Brand You may be the face of your personal brand, but that doesn’t mean that you have to be your marketing and [...]

In a world that’s overflowing with information, it pays to make yourself stand out from the crowd.  Your personal brand statement is as unique as you are. Having a compelling and memorable [...]

Your first meeting with a business vendor that you’re considering working with to help you build your personal brand website can feel like an awkward first date. You’re in that surreal, [...]

The Marketing Funnel: What is it and How to Build One for Your Personal Brand You’ve likely heard that marketing about reaching the right people at the right time with the right message. [...]

How to Build a Profitable Personal Brand in 2020 2019 was a monumental year for personal brands and personal branding. At the start of the year, we forecasted three critical components of [...]

How to Go from Hidden Gem to Household Name If you met me today, you might be surprised to learn that I’m shy and was once feeling lost and uninspired in my career. Today, I’m living my [...]

The Importance of Exposure and Message Amplification for Your Personal Brand Have you ever had that dream where you’re trying to shout but you can’t form the words, or can’t make your voice loud [...]

The Three Critical Components of Content Creation for Personal Brands “Everyone has a transferable commodity—knowledge. Sharing your unique expertise and making  introductions for someone creates [...]

Why Influence is at the Core of Building a Personal Brand Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve [...]

High-End Mastermind: Why you need to start one NOW Chances are, at some point in your career, you’ve probably thought about the idea of building a digital product or online course. Digital [...]

The 6 Mistakes to Avoid When Building Your Personal Brand Website Your personal brand website should serve as the foundation of your digital presence and should help prospective customers and [...]

The 9 Expert Tips to Boost Sales with your Personal Brand Website Being an entrepreneur means you get to accomplish a goal that many people would love to achieve if they only knew how—monetizing [...]

The 11 Ways to Accelerate your Personal Brand and Business Leveraging the Holidays ‘Tis the season for friends and family, expressions of gratitude, and recommitting to your personal brand [...]

Nine Tips for Creating an Effective Personal Brand Website Call-to-Action What do weddings and website conversions have in common? Most of them happen because one party asks another to act. [...]

Part II: Eight Tips for Hosts To build a personal brand, you must be authentic, inspiring, likable, and credible. Don’t let this attribute list scare you. If you’ve developed expertise in a [...]

What does it mean to be credible? To enlist trust from the people encountering your words, art, products and services out in the digital sphere? Miriam-Webster says that to be credible is to able [...]

Some people are simply electrifying. We’ve all had that moment where we walk into a crowded party, and we immediately notice the one person who has the whole room engaged. They aren’t necessarily [...]

17 Tactics for Accelerating Your Email Subscriptions Email marketing is critical to building your network of personal brand followers and advocates, and to converting sales. According to [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]