Nine Tips for Creating an Effective Personal Brand Website Call-to-Action What do weddings and website conversions have in common? Most of them happen because one party asks another to act. [...]

Part II: Eight Tips for Hosts To build a personal brand, you must be authentic, inspiring, likable, and credible. Don’t let this attribute list scare you. If you’ve developed expertise in a [...]

What does it mean to be credible? To enlist trust from the people encountering your words, art, products and services out in the digital sphere? Miriam-Webster says that to be credible is to able [...]

Some people are simply electrifying. We’ve all had that moment where we walk into a crowded party, and we immediately notice the one person who has the whole room engaged. They aren’t necessarily [...]

17 Tactics for Accelerating Your Email Subscriptions Email marketing is critical to building your network of personal brand followers and advocates, and to converting sales. According to [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

Five Easy Steps to Build Your Personal Brand Content Calendar You’ve built a personal brand because you’re a subject matter expert. Your content calendar should reflect your breadth of knowledge! [...]

How to Use SWOT Marketing Tool to Identify Your Marketplace Positioning Got SWOT? If not, you may want to consider this strategy as a means to deepening your awareness of your personal [...]

Making Your Design Decisions Count When people come across your digital assets, whether it’s a Facebook graphic or a contact form on your website, they’re taking in information that gives them an [...]

How to Get Paid What You’re Worth: Pricing Tips for Your Personal Brand It’s a challenge that all entrepreneurs, solopreneurs and start-up organizations must face: how to get paid what you’re [...]

How to Find the Right Mentor and the Importance of Having One What do Mr. Miyagi, Haymitch Abernathy, and Yoda all have in common? Each was a mentor to others throughout their lives, from the [...]

How to Increase Subscription Retention If you’ve jumped onto the subscription bandwagon in your personal brand…SWEET. If not, consider these reasons why it’s a strategic part of [...]

Here’s Why a Great About Me Page is Important Your website’s About Me page is a crucial page to convert leads and move them along your personal brand journey. In fact, an About Me [...]

6 Reasons Why a Subscription Service is Strategic for Your Personal Brand Over the last few years, we’ve witnessed an explosion of subscription-model services and products across different [...]

How to Create an Elevator Pitch for Your Personal Brand You know all the things that make your personal brand awesome, but do you know how to communicate that concisely and in a compelling way to [...]

How to Create More Influence Using Ads What if you could grow your influence without having to have decades of brand exposure, awareness or loyalty? Luckily for you, in the modern age of digital [...]

How to Improve a Personal Brand That Has Taken a Reputation Management Hit If you care about your personal brand, you’re probably aware of how you’re perceived online. This awareness [...]

How Working for Free Can Build Your Personal Brand, and Help You Make More Money, Faster! You work hard for your business. Okay, that’s an understatement. You have been doing more than just [...]

Why You Need Testimonials to Build Your Personal Brand If you say something nice about yourself, it might be true. If someone else says something nice about you, it’s probably true The bottom [...]