Definition of a Personal Brand vs. Personal Branding:
PersonalBrand.com is the leading authority on the topic of personal branding and the creation of a personal brand.
There are many definitions of “personal branding” out there on the internet, but many of them are either out-dated, or aspects of the definition conflict with the essence of a personal brand. (ie: definitions including a group, or organization.)
Most definitions out there muddy the waters between the two concepts of personal branding and a personal brand.
We believe that the two terms are fundamentally different.
A “Personal Brand” is the objective, where “Personal Branding” is the process and strategy by which to achieve the objective.
You establish a personal brand through the process, and strategy, of personal branding.
The goal of defining the concepts of a “personal brand” and “personal branding” here, is to establish the official definitions of these two terms based on their contemporary meanings, and to separate the two terms for more clarity and accuracy.
Official Definition of a Personal Brand:
A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.
Official Definition of Personal Branding:
The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
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