Credibility

What do the most financially successful personal brands have in common? They serve a niche, they have a unique methodology, and they are persuasive. Persuasion does not mean being salesy, sleazy, [...]

In a world that’s overflowing with information, it pays to make yourself stand out from the crowd.  Your personal brand statement is as unique as you are. Having a compelling and memorable [...]

The Marketing Funnel: What is it and How to Build One for Your Personal Brand You’ve likely heard that marketing about reaching the right people at the right time with the right message. [...]

What does it mean to be credible? To enlist trust from the people encountering your words, art, products and services out in the digital sphere? Miriam-Webster says that to be credible is to able [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

How to Improve a Personal Brand That Has Taken a Reputation Management Hit If you care about your personal brand, you’re probably aware of how you’re perceived online. This awareness [...]