Brand

What do the most financially successful personal brands have in common? They serve a niche, they have a unique methodology, and they are persuasive. Persuasion does not mean being salesy, sleazy, [...]

What is Customer Journey Mapping, and How Will it Strengthen Your Personal Brand? How well do you know your prospective customer? Could you identify him at a cocktail party from across the room? [...]

In a world that’s overflowing with information, it pays to make yourself stand out from the crowd.  Your personal brand statement is as unique as you are. Having a compelling and memorable [...]

Your first meeting with a business vendor that you’re considering working with to help you build your personal brand website can feel like an awkward first date. You’re in that surreal, [...]

The Marketing Funnel: What is it and How to Build One for Your Personal Brand You’ve likely heard that marketing about reaching the right people at the right time with the right message. [...]

How to Build a Profitable Personal Brand in 2020 2019 was a monumental year for personal brands and personal branding. At the start of the year, we forecasted three critical components of [...]

How to Go from Hidden Gem to Household Name If you met me today, you might be surprised to learn that I’m shy and was once feeling lost and uninspired in my career. Today, I’m living my [...]

The Importance of Exposure and Message Amplification for Your Personal Brand Have you ever had that dream where you’re trying to shout but you can’t form the words, or can’t make your voice loud [...]

Why Influence is at the Core of Building a Personal Brand Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve [...]

The 6 Mistakes to Avoid When Building Your Personal Brand Website Your personal brand website should serve as the foundation of your digital presence and should help prospective customers and [...]

What does it mean to be credible? To enlist trust from the people encountering your words, art, products and services out in the digital sphere? Miriam-Webster says that to be credible is to able [...]

Some people are simply electrifying. We’ve all had that moment where we walk into a crowded party, and we immediately notice the one person who has the whole room engaged. They aren’t necessarily [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

Five Easy Steps to Build Your Personal Brand Content Calendar You’ve built a personal brand because you’re a subject matter expert. Your content calendar should reflect your breadth of knowledge! [...]

How to Use SWOT Marketing Tool to Identify Your Marketplace Positioning Got SWOT? If not, you may want to consider this strategy as a means to deepening your awareness of your personal [...]

Making Your Design Decisions Count When people come across your digital assets, whether it’s a Facebook graphic or a contact form on your website, they’re taking in information that gives them an [...]

How to Get Paid What You’re Worth: Pricing Tips for Your Personal Brand It’s a challenge that all entrepreneurs, solopreneurs and start-up organizations must face: how to get paid what you’re [...]

How to Increase Subscription Retention If you’ve jumped onto the subscription bandwagon in your personal brand…SWEET. If not, consider these reasons why it’s a strategic part of [...]