Basics

17 Tactics for Accelerating Your Email Subscriptions Email marketing is critical to building your network of personal brand followers and advocates, and to converting sales. According to [...]

Part I: Five Tips For Guests Your words, spoken in your voice, are powerful things. They can inform, inspire, and motivate someone to act. I know, because I’ve seen how our clients at Interview [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

Five Easy Steps to Build Your Personal Brand Content Calendar You’ve built a personal brand because you’re a subject matter expert. Your content calendar should reflect your breadth of knowledge! [...]

How to Find the Right Mentor and the Importance of Having One What do Mr. Miyagi, Haymitch Abernathy, and Yoda all have in common? Each was a mentor to others throughout their lives, from the [...]

6 Reasons Why a Monthly Subscription is Strategic for Your Personal Brand Over the last few years, we’ve witnessed an explosion of subscription-model services and products across different [...]

How to Create an Elevator Pitch for Your Personal Brand You know all the things that make your personal brand awesome, but do you know how to communicate that concisely and in a compelling way to [...]

How Working for Free Can Build Your Personal Brand, and Help You Make More Money, Faster! You work hard for your business. Okay, that’s an understatement. You have been doing more than just [...]

Why You Need Testimonials to Build Your Personal Brand If you say something nice about yourself, it might be true. If someone else says something nice about you, it’s probably true The bottom [...]

While it’s easy to look at the Gary Vees, Marie Forleos, and Brendon Burchards of the world, and think that you’re too late to start… The raw hard truth is… There’s never been a better time, in [...]

Are you ready to get more traction from your personal brand building efforts without having to spend more time building content? I want to show you how to get off the hamster wheel of content [...]

Picture any networking event you’ve attended. There are crudités, complimentary beverages, and business cards being politely swapped like trading cards. There to network, you scour the room for [...]

Think of the last time someone asked you, “So what do you do for work?” Without a personal brand statement, you probably answered with your uninteresting job title. “I’m an online coach.” Cue the [...]

We live in a world where nuances matter.  Personal branding is not the sole path to building a sustainable personal brand. It’s actually only half of the equation. Most people who talk about [...]

We live in the overflowing land of opportunity. Every year it gets harder and harder to know where to focus. Should you start the vlog, or the podcast? Say yes to this speaking engagement, or [...]

In a world that’s overflowing with information, it pays to make yourself stand out from the crowd. Your personal brand statement is as unique as you are and having a compelling and memorable [...]

Thought Leader… How did that become such an over-used buzzword? There are so many people claiming to be “thought leaders” these days – using the term synonymously with other [...]

Have you ever wondered how people make money online? How successful entrepreneurs and business owners get their customers to buy their products or services? While there are many different sales [...]

3 Essentials to Building Your Personal Brand to 6-Figures, the Right Way Just like any other business, building a personal brand or influencer business takes a lot of hard work, late nights, and [...]

We’ve heard it said that the play button is the most compelling call to action on the web. There is no doubt that social media has changed the way that we communicate with one another, and it’s [...]