We’ve heard it said that the play button is the most compelling call to action on the web.
There is no doubt that social media has changed the way that we communicate with one another, and it’s safe to say that video has forever changed how we consume information.
Personal brand experts are tapping into the secret sauce of visual content and finding that it leads to higher engagement than all-text content.
Leaders in the online marketing space are taking advantage of the flexibility and creativity that video marketing has to offer and are reaping the rewards in return through a plethora of new sales, followers and higher engagement than ever before.
Video is one of the most versatile and profitable marketing tools out there, and there is no better time to prioritize video content than right now. Some reports are saying that video will account for nearly 80 percent of all web traffic in 2019.
With the rise in video marketing, consumers are turning to brands that provide authentic, interesting and useful information. According to MarTech, 76% of online users said that they would share a branded video with their friends if it were entertaining.
For personal brands, this is excellent news! It is now easier than ever to develop loyal brand followers just by being YOU. Trust is the foundation of conversations and sales, and video marketing helps you build trust faster.
By creating a video strategy that consistently engages and ignites the emotions of your followers, you’ll influence them to take the next step with your personal brand.
Let us show you how!
4 Ways to Use Video Content to Accelerate Your Personal Brand
1. Daily Instagram Stories
Instagram stories are ridiculously fun and personable, and there is little to no risk in utilizing them! Every day more than 200 million people use Instagram stories, and that should tell you that you should be using them as well.
When you consistently use Instagram stories, you are showing up daily in the lives of your followers keeping your brand at the top of mind. Instagram stories are meant to highlight your everyday life, so there is no pressure for top-notch production value. Instead, you can use stories to video journal about your day, recommend products and speak directly to your following, establishing true influence.
To increase the chances of your personal brand being discovered by new individuals, try adding strategic and relevant hashtags to your stories and encourage your followers to repost your content!
Another helpful tip is to create a series of videos explaining your brand, what you do and why you do it. You can then save the series of videos to your Instagram story highlights so that when potential followers visit your profile, they are able to get a feel for your brand right away.
The key is consistency. By capitalizing on Instagram stories daily, you are more likely to develop a closeness with your audience, gaining their trust and inspiring them to take action.
2. Weekly YouTube Videos
YouTube is considered by the most successful personal brand experts as a necessity to their content strategy. Here are a few reasons why:
- YouTube is the world’s second largest search engine after Google its parent company
- We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined
- There is more desktop traffic, which means higher conversions for your key objectives
- You can create playlists to guide people through your content
- If you use Google Ads, you can remarket your products and services to watchers of your videos
- Subscribers get notifications when you post new content
You need to be posting a new video on YouTube at least once a week. Although this task may seem daunting, the more video content you push out, the more you can re-purpose for other channels. For example, you can take one or more of your teaching points in your YouTube video and turn it into an Instagram post or story!
Try getting creative in the way you shoot and frame your content, and it will make it exponentially more impactful due to the increase in distribution.
3. Go LIVE On Your Channels
The future of video is LIVE! Live stream videos are perceived as more authentic and personable than a pre-planned social media posts. A study by Livestream found LIVE video to be more appealing to brand audiences, with 80% stating they would rather watch live video from a brand than read a blog, and 82% saying they prefer live video from a brand to social posts.
To make your personal brand stand out like a pro, you need to be going LIVE at least once a week. Again, consistency is KEY while simultaneously providing exciting and valuable content to your audience.
Go live at the same time each week to provide a predictable experience. Try using themes to make it easier for you to create content and build anticipation for your audience.
There is so much to be learned from branding experts using LIVE. For example, Rachel Hollis goes LIVE every single morning with her husband, and her viewers have learned to anticipate the morning live coffee show, tuning in religiously.
Observe how other branding experts are using LIVE and challenge yourself to bring the same level of intensity to your content plan.
Pro Tip: Go live every single day and watch your engagement skyrocket!
4. Start a Monthly Live Community
Feeling comfortable going LIVE? Now it’s time to charge for your content. This gives you even more freedom, because you can control the platform, messaging, and value that you provide to your audience.
In this phase of your video marketing growth, create a monthly LIVE subscription program where your followers must pay to see your best content. This will help you level up by increasing your accountability because you are charging, so expectations are higher.
Cultivating an online membership community allows you to build a deep connection and credibility with your followers. On the marketing side, you’ll be able to open the opportunity to upsell into your higher level programs.
You can even take your best bits and repurpose to be used as public-facing content on other mediums. By utilizing and highlighting your member’s testimonials, you will establish greater credibility and influence with those that don’t know you yet.
There are hundreds of ways to use video to gain exposure for your personal brand. It’s important to keep in mind that online video is still growing at a rapid rate as billions of new users enter the digital age. This means that you have total freedom in the video content that you create. Be experimental. Test, test, test. What may work for one brand or industry may not work for you, and that’s okay. Your ability to stay open-minded and fearless in your strategy will take you far.
We know that you have a device on you that is able to shoot decent video, so what’s stopping you? What’s the next video you are going to create? Let us know in the comments down below!
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