Basics

You could have gone with a clever name for your company. Or hidden behind a fancy logo. But you didn’t. Instead, you chose to put your name and face at the forefront of your business. Which means [...]

If you don’t have a social media account, do you really exist? Just kidding 😉 But seriously, social media is king. To stay relevant and reach more people, you need to have an active, up to date [...]

Here are a few sure-fire ways to know that someone has zero self-awareness when it comes to how their personal brand is seen by others on Facebook, Twitter, Instagram, Snapchat and other social [...]

People are starting to take Instagram VERY seriously. And for good reason – Instagram is one of the top platforms that promotes organic growth and reach. If you play your cards right, your [...]

You open up a fresh Google Doc. You start typing… Title: Sales Copy Your hands hover over the keyboard as you stare blankly at the bright white page staring back at you. Your eyes dart around the [...]

Creating content is essential to business success in modern marketing. People can access a pool of virtually unlimited information with a simple Google search from their smart phone. Have you [...]

Searching the web today, you will find many different definitions of what a personal brand is; but, most definitions tend to blend the concept of a “personal brand” with the process of “personal [...]

When you first start to build your personal brand, it can be overwhelming.  There’s a lot of vague, and, honestly, flat-out bad information out there. A simple Google search will reveal [...]

Building a Personal Brand can seem like a time consuming and expensive task. Although there is no shortcut for hard work, there is a way to build your brand without breaking the bank! Here are 5 [...]

Crafting a personal brand is important because, unfortunately, in the “web 2.0 era” we don’t get to decide whether we want to have one or not. People are constantly measuring who they [...]

Today, authenticity is credibility. Gone are the days where credibility wears a suit and tie. People believe and trust others they relate to; raw, scrappy, unedited, and vulnerable comes off as [...]