Influence

What do the most financially successful personal brands have in common? They serve a niche, they have a unique methodology, and they are persuasive. Persuasion does not mean being salesy, sleazy, [...]

How to Go from Hidden Gem to Household Name If you met me today, you might be surprised to learn that I’m shy and was once feeling lost and uninspired in my career. Today, I’m living my [...]

Why Influence is at the Core of Building a Personal Brand Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve [...]

Here’s Why Live Video is Your Personal Brand’s Secret Weapon Live video (and the way brands use it to amplify brand awareness and more) is an evolving modality – and one worth [...]

How to Improve a Personal Brand That Has Taken a Reputation Management Hit If you care about your personal brand, you’re probably aware of how you’re perceived online. This awareness [...]

Why You Need Testimonials to Build Your Personal Brand If you say something nice about yourself, it might be true. If someone else says something nice about you, it’s probably true The bottom [...]

Picture any networking event you’ve attended. There are crudités, complimentary beverages, and business cards being politely swapped like trading cards. There to network, you scour the room for [...]

Are your words moving people to action or lulling them to sleep? Copywriting is one of the most essential skills that any entrepreneur or brand builder needs to possess. While there are many [...]

Thought Leader… How did that become such an over-used buzzword? There are so many people claiming to be “thought leaders” these days – using the term synonymously with other [...]

Have you ever wondered how people make money online? How successful entrepreneurs and business owners get their customers to buy their products or services? While there are many different sales [...]

What message is your personal brand currently conveying? Are you conveying expertise, trust, and credibility? Or are you non-existent in the minds of your potential customers? Taking the time to [...]

How To Leverage Storytelling To Increase Your Influence Influence is fundamental to your personal brand and ability to lead and impact your audience. It is a skill we exercise every day, whether [...]

Before we dive into what it takes to create an irresistible offer, I just want to make sure we’re all on the same page by defining the concept of an irresistible offer. What is an [...]